Makeup for Women of Color : Finding Foundation for Your Skin Tone
Achieving perfection can be difficult when it comes to makeup for women of color. Get the basics right with these top tips for choosing foundation.
Makeup for women of color
Over the course of her lifetime, the average American woman spends $300,000 on face products alone.
Yet for many years, women with dark skin tones have been frustrated at the lack of products available for their skin. Thankfully, major makeup brands (and popular culture) is finally embracing beautiful women of all colors.
Read on to learn how to select the perfect foundation colors and other makeup for women of color.
Choose Foundation Colors That Match Your Undertones
The undertones of your skin color are not the same as the tone of your skin. Skin tone can change, but your undertones remain constant.
To learn how to find the right foundation color, you first have to learn how to read your undertones. This will ensure a flawless finish.
The 3 main categories for undertones are warm, cool and neutral. There’s a common misconception that women of color can’t have warm undertones. Not true! Queen B, for example, has a warm undertone.
To figure out your undertone, look at the veins in your forearms. If they seem greenish, chances are that you have a warm undertone. If your veins look blue, you have cool undertones.
You can also determine your undertones by looking at what type of metal jewelry looks best on you.
Alternate holding a gold and silver piece of jewelry against your skin. If gold looks more flattering, you probably have a warm undertone. If you find that silver looks best, you’re more likely to have a cool undertone.
Once you know what undertones you have, you are better prepared to choose a foundation color that will look natural and true to you.
How to Buy Makeup for Women of Color
Many big brands have recently changed their products to accommodate women of color in their makeup lines. Yet, you still should choose a brand that is designed for women of color. This doesn’t mean that the brand doesn’t make makeup for other ethnicities, just that the needs of women of color were not an afterthought.
You have a better chance of finding a foundation that is perfect for your coloring.
Check out this second skin liquid foundation.
Use 2 Shades
Women of color often have lighter tones in the midsection of their faces. Their jawline and hairline are often darker. To make your foundation look even all over, apply a lighter shade on your T-zone and a darker foundation on the outer sections of your face.
This will give your face a gorgeous, structured contouring and bring out your skin’s natural beauty and complexity.
Make Your Own Shade
You might find that your skin color changes depending on the time of year and due to other factors. Instead of buying rows of shades, feel free to experiment to create a unique, personal shade that is just right for you.
Choose two shades that are close to your skin but not quite right. Then, practice combining them to suit your complexion. This will let you create a natural, polished look all year round.
Bottom Line on Makeup for Women of Color
We hope you found useful information in this post to help you select the right foundation colors for you.
Whether your skin is chocolate milk hue rich, dark chocolate, or something in between, you deserve to find makeup that showcases the beautiful melanin that is uniquely yours.
Check out Sacha Cosmetics and see why we won the 2016 Innovator of the Year Award. We’re sure you’ll find the perfect makeup products.